The Fairlux edit
Guides
Practical, UK-specific guides to shopping with intent — the thinking behind what Fairlux automates.
Long dresses
Midi vs maxi, fabric, sleeves and where UK sizing goes wrong.
Wedding guest
Dress codes decoded, colours, lengths and buying for a full season.
Body shape
Pear, apple, hourglass, rectangle — what actually helps, minus the rules.
For girls
School-uniform friendly lengths, occasionwear and sizes that allow for growth.